ANCILLARY TASKS - INITIAL IDEAS

We have recently been discussing the ancillary tasks and bouncing around a few ideas that would work for the digi-pack (CD graphics) and promotional poster. We believe that the entire digi-pack and poster should have a continuous theme, and this theme must be related to the song/ band/ music video, which will therefore be relevant to our audience which targets teenagers/ young adults.

Our favourite idea for the CD cover was to have the videos protagonist, Ricky, graffiti-ing the information - 'SKID ROW / 18 AND LIFE' onto a simple brick wall. Signifiers such as the 'spray can' connote representations of youth as rebellious, which is a theme presented by the songs lyrics and the content of our music video. Our target audience will relate to these images and be interested in purchasing the text. 

MUSIC VIDEO = FINISHED

Like a jigsaw puzzle, our music video has finally pieced itself together. Me, Charlie and James have worked well as a team, and due to this I think that the video is successful in terms of both quality and meeting the needs of the target audience.

FINAL FILMING SESSION

We have now edited all footage to a point where we are content that it's all done, It has come along and is beginning to look pretty tight. Today we filmed our final scene, which when edited, should complete the music video! It consists of Ricky walking into a phonebook to let his mum know that he won't be home, this leads to an explicit argument. The scene continues to develop our themes of youth rebellion, aggression and isolation.  We filmed a good shot from the third floor of a department store looking down upon the phone box. Shooting through the phone box windows also resulted in some good looking shots.

Me filming James entering the phone box.

EDITING PROGRESSION

Throughout this project we have been spending a lot of time editing our footage to the song. (Using the software 'final cut express'). We have been experimenting with the colour corrector tool in order to subtly saturate the narrative shots, this conveys to the audience how Ricky is feeling; he does not have a colourful life. We also thought it was necessary to provide a distinction between the narrative and the band shots. We have done this by making all the band and vocal shots black and white. We have given the band shots quite a strong contrast which makes the musicians look important. We have also matched the pace of the clips to the pace of the song to show a clear connection between visual and audio.