Evaluation Question 3: What have you learned from your audience feedback?

After we had completed the main product (music video), we thought it would be necessary to receive audience feedback to ensure that the text would be a success amongst its target audience. In order to do this, we posted the video on the the evolving social networking website, Facebook. This allowed our target audience to comment on the video, and express their personal opinion of it.

Here are some quotations demonstrating the feedback that we have received:

> "A really good music video. You can really see the emotion of the character through the imagery of the video and the lyrics in the song."
> "The video shows an excellent visual presentation to accompany the theme of the song."
> "I love the underlying thematic representation of rebelliousness reflected by the grittiness and quick cuts of the shots which impairs the clarity to the audience. The playful interchanging colour saturations kept me visually stimulated and satisfied my needs as the audience."
> "Really well made! Love the band shots, but if you changed the main singer for a professional actor it would be even better!"
> "Overall, I really liked the music video, I think the story really followed the lyrics of the song and they both fitted really well together, I particularly liked the band shots. The use of costumes and setting were appropriate for the song. The transitions between the band and the rest of the video worked really well, and kept you interested during the video. The content of the video was appropriate for my age group and was thought provoking."

When receiving this feedback, I thought that it sounded on the whole very positive, which was therefore very encouraging as it suggests that our text would be successful when presented to its target audience. The comments imply that the micro aspects such as cinematography, editing, miss en scene and sound have been effective towards creating a video of satisfactory quality. It would appear that the audience have responded to and liked the combination of the band shots and narrative, which I think proves that we made the correct decision to use this particular convention of rock and roll music videos. I am pleased that the audience have commented on the emotion of the character that has been signified in the narrative section of the video, because it shows that the video has effectively captured the themes represented in the lyrics in a visual media. Overall, I have learnt from the audience feedback that using conventions of the song's genre has ensured that the product meets the audience's needs.